Hi! My name is Matthias Soberon and I’m from Belgium, land of chocolate, beer and waffles, but also of Jenever and a continuously growing craft cocktail scene! During the day I’m a teacher, author, husband and father. After hours I’m the face behind ‘SERVED BY SOBERON‘, Belgium’s leading cocktail- & spirits blog, which saw the light of day in February 2017.

KIQ - Auchentoshan Dinner - HgR-266

SBS is a very versatile project: Browsing around on here or an of my socials, you’ll get to enjoy full recipes, product reviews, event summaries, etc… Of all those things, the former is my biggest focus point: Especially if you follow me on Instagram, where I share one new cocktail a day, with complete instructions on how to (re)create it.

I’m a genuine Rum Afficionado, with a love for anything tropical, but both my blog and Instagram focus on every possible spirit and liqueur, and served in any way possible, something you’ll easily discover while browsing around.

I’m not a bartender by trade, but I have guest bartended at multiple occasions (Café Privé, Tequila & Mezcal Fest, Game of Thrones Final Season Launch Party, BiBB pop up and Venuez), even got nominated as one of the five finalists of the 2017 Belgian Food Blog Awards in the category DRINKS.

Next to all of that I’ve sat in both national and international judging teams for cocktail contests like Copperhead Gin’s 2018 #TheAlchemistExperience (next to Marian Beke (The Gibson Bar, London), Tony Pescatori (Nightjar, London) & Erik Lorincz), the 2019 Tio Pepe Challenge and both the 2019 and 2020 Cardenal Mendoza’s Cocktail Challenge.

I’ve also done videos for websites like TAGMAG, got published in printed magazines (Craft Gin Club, Tipple Box, GINspired, Craft Rum Club, Culinaire Ambiance) and have done numerous consultancy jobs for brands, distilleries and pop up bars. In my spare time I try to go out and up my photography work, shooting content for Belgium’s cocktail bars.

If you’ve got any question for me, want to have chat, collaborate or invite me to your event, Get in touch!

Have fun reading!